Case Study: ACI Architecture
Since its inception in 1991, ACI Architecture has experienced significant growth. When ASK Communications was retained for marketing and communications services, it had been over a decade since they had first introduced their brand.
Today, ACI operates a well-established, full-service architectural and interior design practice as a cohesive group of professionals — professionals who recognized the need for a fresh look that would align with the current corporate culture and better represent the firm in a highly competitive market.
Our Approach: We began with a comprehensive marketing and competitive analysis, including client and team member interviews, focus groups and surveys to get a clear picture of the current situation and to discover the competitive opportunities and potential drivers for success. We divided the work into phases: discovery, planning, execution and growth.
Key Elements: Through our research and client discussions, we established that the best route would be to refresh ACI’s brand and reframe their go-to-market language. Our findings also highlighted the team’s strong ties to the communities where they work and live. Integrating opportunities that contribute to and elevate local and regional community efforts became part of the overall marketing communications strategy.
The Deliverables:
Brand refresh: New colour palette, modernized logo, new font, comprehensive brand guidelines manual.
Social media strategy: Highlight client projects, community engagement, ACI team members, and strategic partners.
Modern website: Featuring client projects, team members, and firm values.
Ongoing communications: Focused on thought leadership pieces, spotlight features on team members, client work, social media templates, and quarterly newsletters.
Results: ACI’s new and modern visual identity and communications strategy are aligned with the growth and evolution of the company and reflect the firm’s creative and core values. The new website provides an improved user experience and allows ACI to better showcase its team and client work. Early account maintenance included the creation of various content pieces, posts, templates, and newsletters and ensured that content on the website and social media channels is consistent, relevant and timely.
